Replacing Gotham with a proprietary typeface
5 alphabets, hundreds of products. A one-time investment replacing a recurring annual cost.
Explore the case studyClient projects and personal experiments. A look at how I apply my methods across different contexts.
6/6 cases shown
5 alphabets, hundreds of products. A one-time investment replacing a recurring annual cost.
Explore the case study
Building a measurement framework that the executive committee could understand, using existing research.
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Structuring the Design hiring process to scale from 15 to 45 designers without compromising quality or candidate experience.
Explore the case study20 designers, 7 value chains. Built in 18 days, approved at executive committee level, handed over for the team to own independently.
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An online shop built in 3 to 4 days for a craftsman. Lightweight stack, Stripe payments, Cal.com booking.
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An AI architecture to support my daughter studying independently for her baccalauréat. Cal.com, Make, Notion, Vercel, Anthropic API.
Read the experimentNo cases match this filter yet. More will be added over time.
The Lab is my space for exploration. What I learn there feeds directly into my projects and training programmes.
My experiments follow the principles I apply in my work: accessibility, eco-design, human-in-the-loop AI, inclusive content.
Each case study documents the real decisions made, the work done by multiple hands (human and AI), and the mistakes corrected along the way.
Each experiment can serve as a starting point for a consulting project, or be adapted to your own context.
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